Teaching our pre-production techniques for social media video creation at the Handpicked Summit

After meeting the talented team at Ten Acre Marketing, we were so elated to be invited to speak at their inaugural Handpicked Summit.

Photography by Leigh Ann Cobb Photography

The Summit featured speakers in marketing and communication fields that presented to help educate and support growers in Michigan in their content creation.

The guest list included the team at Michigan Apple Committee and supporting agencies. They shared vision, values, and best practices in creating content for the growing presence of orchards and farms alike online and on social media.

Our founder, Jenny Berggren, spoke to the intentionally curated group of guests about content planning for their videos that they create for their social media.

The emphasis of the presentation was on pre-production and shot-listing before your shoot. The guests were able to practice their shot-listing as a group, and then take them into the field (literally) and try them out!

Watch the highlights of the day on TikTok. Produced by Jenny Berggren

Filmed by Lexi Couture

Edited by Dani Dillon

Follow Michigan Apples on TikTok for more growers and apple-based content!