In the press...

LANSING, Mich. - Wondergold Pictures, a boutique video agency specializing in the creation of elevated visuals for remarkable brands, announced its official launch. The company is founded by Jenny Berggren, a Lansing local and renowned producer and director with nearly 10 years of experience working with mid-Michigan companies and brands. “My passion lies in working with purpose-driven brands that are intentional about what they do and how they share it with the world,” said Berggren. “My growing expertise in the field of video creation over the last decade has seamlessly led to this next step – the conception of Wondergold Pictures. It is truly a representation of the values in my life – personally and professionally.”   Berggren has a rich history of working with brands, organizations and individuals to share their stories through photo and video creation. With the launch of Wondergold, brands will now have the opportunity to partner more deeply and to craft intentional, aligned visuals that elevate company perception and audience engagement.  At Wondergold Pictures, the creative process thrives on partnership. Jenny and her team align the creative and the production plan with each client's unique vision, ensuring that every frame captured embodies the brand's identity. This intentional approach fosters meaningful collaboration, ultimately culminating in a narrative that deeply impacts the brand's audience, forging authentic connections that resonate well beyond the final frame.  “Wondergold excels at engaging, inspiring and thoughtful storytelling,” said Jillian Otten, Marketing and Communication Director and Wondergold client. “Jennifer’s expertise lies in her ability to communicate complex messages clearly through visual media in a way that creates meaningful and lasting impact and inspires action. I am thrilled about the launch of Wondergold and look forward to partnering with them again in the future."   Wondergold Pictures suite of services include: Video campaigns Intentional brand photography Creative direction & strategic visual communication Inclusivity and diversity are deeply ingrained in the fabric of Wondergold’s mission and values. The company believes that every voice, perspective, and background has a unique contribution to make, enriching the creative landscape in immeasurable ways. As a result, they place special emphasis on diversifying the production industry, actively advocating for increased representation of women, LGBTQIA+ individuals, and people from all parts of life. By fostering an inclusive environment, Wondergold aims to break down barriers and challenge traditional norms, leading to a more equitable and diverse industry that reflects the multifaceted world we live in.  “At our core, we believe in the power of value-based content and the importance of being intentional in everything we do,” said Berggren. “Wondergold is committed to upholding these principles in our work, and our mission is to extend our support to brands that share the same ethos. For us, it's not just about creating visually stunning content; it's about making a positive impact. That's why we wholeheartedly advocate for industry-standard wages and reasonable hours, recognizing that the well-being and satisfaction of our team are paramount to delivering the best results. We firmly believe that when businesses prioritize their employees' welfare and embrace ethical practices, they not only cultivate a thriving work environment but also contribute to a more equitable world.” Wondergold's purposeful visual storytelling aims to support and promote more ethical brands and companies, shifting how consumers shop and creating more conscious capitalism and consumerism. “I want to make remarkable brands more visible to their audience so we can all be more connected and conscious as we consume,” said Berggren. “If we’re going to do capitalism, let’s do it on our own terms." For a full list of service offerings and to learn more about how Wondergold can help you elevate your brand through stunning, styled visuals, please visit wondergoldpictures.com. A portfolio of images can be found here: https://drive.google.com/drive/folders/1QQohBfczGSTeoRJNVRL2zp8-Xn8ENKb6 For media inquiries, contact: Emily Mata mataemilye@gmail.com | 517-745-8835