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Our Values

our values

Client reviews wardrobe

conscious consumerism

We believe in creating a more conscious consumer culture. We can't avoid capitalism, but we can participate with intention. Our work is for intentional brands that want to become more visible to their audiences. Our clients should share these values: 

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  • Ethical workplace culture

  • Fair, living wages for employees + crew+ crew

  • Body-inclusivity + accessibly

  • Diversity + inclusion, decolonial + anti-racist values

  • Allyship with the LGBTQIA+ community

  • Environmental consciousness + sustainability

  • Quality craftsmanship for lasting products

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styled, elevated visuals

We believe the best way to bring your brand to life visually is to make it uniquely you.

 

With our discovery process, we find out what matters most to you and your audience, and we align our production plan accordingly. Your budget is used strategically to elevate your brand through your video and photo content.

Stylist moves donughts for styled brand photography
A historical document is review by person
Anchor 1

connection through story

Storytelling through images is the core of Wondergold Pictures. Stories are the foundation of how we understand one another. They connect us as humans: across generations, borders, and experiences. We believe that the foundation to reaching your audience as a brand is through intentional storytelling. Video is our medium of choice for complex and deep messages that reach your audience.

"As creatives responsible for mass communication and millions of audience impressions per minute, we’ve got a lot of power to make an impact."

- Kelly Small, The Conscious Creative

Crew member holds clapboard in front of interview subject and crew

sustainable work culture

We love what we do, and we enjoy a full life outside of the office, too. We left hustle culture behind years ago. On set, our production days are maxed at 10-hours, while the industry standard can push 14 + with late nights and little accommodation. On Wondergold gigs, we break for lunch, care for our crew, and we pay industry standard rates. 

inclusion in the film industry

We are invested in diversifying the production industry with more women, LGBTQIA+ representation, and people of all backgrounds. We are committed is to being a creative space where all feel welcome. More representation into the world of media makes for deeper creative work. As a woman and queer-owned business, Wondergold Pictures celebrates and affirms all gender and sexual identities, disability levels, and race and ethnicities.

Stylist reviews mood and style board with client for brand video
Gaffer and director of photography holds up bounce board and smiles

creative collaboration

Collaboration is the core of our creative process. We believe in working together to get the best results. We gather around your brand to visualize, brainstorm, and bring your media to life.

 

Your involvement is key in the process and we consider your voice part of this collaboration.

 

We are artists, communicators, technicians, and creatives. Together, we take the abstract and make it tangible.

ON THE BLOG

After our launch this spring, we knew we needed to get this group of talented people together off set. We invited the team, our creative collaborators, and those who helped make Wondergold Pictures come to life...

We threw a party to celebrate our team & the work we do together...

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